Limp Tagline Warning Sign #2
Your offering is sold by the pound and/or its “expected” cost is easily found online and shared by your prospective customers. This is the kiss of death. Our world is flatter than ever and the internet is commoditizing everything and the providers of commodities are circling the drain. If shoppers can promptly and precisely compare what you peddle to promotions on on Amazon (for physical or info products) or Fiverr (for services), you’re a deceased man stumbling.
The Amazon Dilemma:
Anyone anywhere in the world can shop, compare, find promotion codes, discount codes and leverage your competitors’ prices and offerings against you with almost no effort. If you can be found and customers can buy what you offer online, with nothing else to offer beyond the commodity sale…all I can say is OUCH! If you can be “neatly ranked, grouped and pigeonholed,” then the noose is being tightened around your neck as you read this.
The Fiverr Problem:
Fiverr is a site where you can find people from anywhere to do almost anything for you for just $5. If you’re in need of video introductions, voice over talent, a Twitter background, press release submissions, etc. and you are low on dough, it’s amazing! I’ve had logos created, social media posts made, followers added and more for just $5.
I hired a guy that was an expert in Adobe Illustrator. He made an amazing logo and sent me the JPEG and PNG for the work he created in a day. I’ve paid tons more and waited weeks to get similar work done.
That’s a sweet deal for me. But I’m the beneficiary of this great online, always-on, eager-to-please virtual sweatshop.
Is your product or service easily found on Fiverr and the 20+ competitive sites that have sprung up in the last 12-24 months for just $5 or $10 or $15? Are the Fiverr-SEOClerks-Gigbucks-Fourerr-Zeerk-Tenbux termites chewing away at the very foundation of your livelihood? If so, then you are now in the know, which means your business model must go or face the fate of the dodo.
But there is a SINGLE, SIMPLE cure for this disease:
A better Tagline. A solid Unique Selling Proposition (USP). A Slogan that resonates and sets you apart from the parasites that will ruin you without ever knowing you.
Your positioning is solid when you address these concerns before they ever come up: